Project Overview: 

R3ason is an advanced process and toolchain designed to integrate AI and systemic design principles for addressing complex challenges. Developed at Iconstorm, this model leverages knowledge graphs, machine learning, and intuitive visualization to provide dynamic and adaptive solutions.
My role:

As the originator of the R3ASON project, I led our team from concept to execution. My responsibilities included:

* Ideation: Conceiving the initial idea and defining the project's vision.

* Research and Benchmarking: Conducting research and benchmarking relevant processes and applications.

* Prototyping and Testing: Leading the development and testing of new processes.

* AI Integration: Overseeing the integration of AI to enhance our capabilities.

* Graph Data Science: Learning and applying graph data science to improve our methodologies.

* Business Strategy: Strategizing the business model for sustainability.​​​​​​​
Challenges:

Managing complex design projects requires ongoing problem diagnosis. Initially fixed client requirements can become misaligned as new demands emerge, highlighting the need for flexibility. 
Without continuous reassessment and adjustment, projects risk failure. An iterative process and regular communication with stakeholders are essential to keep solutions effective and aligned with evolving needs.

To address this challenge, we launched an initiative focused on evaluating our processes and client relationships, with the goal of broadening our design scope from products and services to systems. Through multiple iterations and co-design workshops with both colleagues and clients, we thoroughly assessed our approach, identifying gaps and pitfalls. This led to the development of a new process, which we named "3R."

The 3R process visualisation

3R process diagram

The main idea behind our initiative was to integrate AI and knowledge graphs into our manual processes to enhance both the speed and volume of data handling, enabling us to manage both big data and thick data more effectively. We achieved this through multiple iterations, developing data pipelines that support the creation of knowledge graphs. These graphs were built based on co-created schemas developed in collaboration with clients, ensuring they accurately reflected their needs and requirements.
​​​​​​​Redefine:
Identify and Understand Complex Systems: Utilize AI-driven tools and graph databases to map intricate systems, uncovering patterns and relationships.
Data-Driven Analysis: Process large datasets with AI to comprehensively understand and identify key leverage points.
Realign:
Stakeholder Engagement and Alignment: Engage stakeholders through collaborative workshops and discussions to ensure a shared vision and goals.
Adjusting Strategies: Modify organizational strategies based on insights to align with the broader ecosystem for sustainable outcomes.
Reframe:
Innovative Problem-Solving: Use AI and systemic design principles to address root causes and envision sustainable futures collaboratively.
Continuous Learning and Adaptation: Foster a culture of continuous learning, reflecting on practices and adapting to maintain relevance and effectiveness.
From toolchain to software:
To streamline the process, we initiated the development of interfaces designed to assist both designers and stakeholders throughout the project lifecycle. These interfaces facilitate clearer communication, enable more effective collaboration, and provide real-time insights into project progress. By integrating tools that support rapid prototyping, feedback collection, and system modeling, we aim to enhance efficiency, reduce errors, and ensure that all parties are aligned with the project goals. This approach not only accelerates design workflows but also improves the overall quality and effectiveness of the final solutions.
Results
As a result of our initiative, we successfully launched a new consultancy offering that significantly enhanced the value we provided to our clients. This new offering, which surpassed the importance of mere product development, led us to rebrand and transition from Iconstorm to R3ASON. R3ASON now focuses on systemic design and decision-making, leveraging AI and advanced technologies to deliver innovative and strategic solutions. Our shift to R3ASON underscores our commitment to addressing complex challenges through systematic approaches and cutting-edge AI integration. For more information, visit R3ASON.io.

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